• DepartmentSummary

The Corporation is administered by an external Board of Directors and an internal Senior Management Team. There are seven Board members including a Chairperson, all of whom are appointed by the Lieutenant Governor in Council. The Executive Management Team consists of the President and CEO, Vice-President and Chief Financial Officer, and 3 Vice-Presidents responsible for the operation of the following departments: 

The Channel Sales department consists of a customer support sales team and five distinct sales channels; Corporate Store Channel, Convenience Channel, Grocery Channel, Licensee Channel, and Online Channel. The Corporate Store Channel is responsible for customer service, merchandising and the daily operations of all Alcool NB Liquor (ANBL) corporate stores. The Customer Service Sales Team is responsible for the evolution of the customer first culture, licensee relations, festivals and special orders. The Channel Sales Team is responsible for merchandising standards, analytics and operational support. The District Managers and Channel Managers are responsible for corporate store operations, convenience store operations, grocery distribution, licensee support, and achieving sales targets.

The Finance department consists of six sections: Audit and Compliance Services – responsible to provide strategic, policy, process, systems and operational advice in support of the achievement of the corporate strategic mandate. The Audit function enables a disciplined, assurance based approach to the evaluation of risk management, control and governance processes.  Business Capabilities & Corporate Planning – responsible for strategic and long-range planning; financial modelling and analysis. Financial Services – responsible for reviewing, processing and controlling all receipts, expenditures and financial records/reports, overseeing the annual financial audits, the corporation’s taxation compliance and non-product procurement.  Information Technology - responsible for the sourcing, evaluation and ongoing maintenance of IT Infrastructure, application development, communications, and support for the corporation. Pricing and Data - responsible for the creation and maintenance of all product data including pricing for our various channels.   


The Human Resources department has accountabilities in: HR Planning, Policies and Strategies (HR policies and By-Laws, identifying resource requirements and ensuring plans are made for satisfying those requirements). Employee and Labour Relations (employee and labour relations processes, employee engagement framework, performance management processes, EFAP program, disability management and return to work processes). Talent and Development (internal and external recruitment and selection processes, workforce and succession planning processes, leadership & workforce development programs, the coordination & tracking of corporate training programs and workforce profiles). Total Rewards & Compensation (employee benefits, job classification processes, recognition programming). Employee Information and Systems (employee records management and continuous improvement processes).

The Properties and Facilities department is responsible for design, renovation and construction for existing and new stores, project management for major capital and maintenance projects and repair/maintenance of the retail operations center, environmental sustainability. Facilities Management includes leasing and leasehold management, property tax management, purchases and sale of property, disposal of corporate assets. 


The Category Management & Supply Chain department consists of two sections:

  • Category Management - responsible for determining and managing the ongoing wine, spirits, beer, cider and cooler portfolios, merchandising programs and for day-to-day supplier relations.
  • Supply Chain - responsible for purchase of all wines, spirits, coolers, and out-of-province beer, contracting and management of national-international freight consolidations and ocean transport; and for the management of the Central Warehouse (including contracting and management of outbound freight services; and maintenance of the material and pallet handling systems).