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The agency store program has been established to provide improved services to the public where ANBL has chosen to not establish a corporate store, to serve customers at more convenient locations, to generate incremental sales for ANBL, and to assist in the development of the beverage alcohol industry in New Brunswick.
Agency stores will typically be established in communities without an existing beverage alcohol outlet and where the estimated annual sales potential is between $350,000 and $3,000,000. Special geographic or tourism considerations may affect establishment or retention of an agency in a community, or may result in the establishment of a seasonal agency store.
Location selection is based on a number of factors, including but not limited to the population base being served, visibility and potential drive-by traffic, distance from existing points of service, and potential to grow ANBL’s business. In some communities, the agency store will replace an ANBL outlet planned for closure. ANBL’s Board of Directors, with responsibility for making agency store appointments, will make its decisions in the best interests of the corporation, and based on sound business practice.
Agents will be permitted to sell beer, wine, spirits and other alcoholic beverages available at ANBL corporate stores to licensees and the general public.