The vision of ANBL is to be the partner of choice in community development and improving lives in New Brunswick. In addition to volunteerism and employee driven campaigns, ANBL invests in several New Brunswick community organizations and programs. 

ANBL invests in several community organizations throughout the province. The vision of the Foundation is to be the New Brunswick community partner of choice in the areas of social responsibility, mental wellness, the environment and local communities.


ANBL partners with several organizations to raise funds and bring awareness to critical community services. Some of these organizations include the Canadian Mental Health Association of NB, Youth Impact Jeunesse, Canadian Red Cross, Canadian Cancer Society, Nature Trust of NB, and United Way, among others.

Canadian Mental Health Association of NB – D2R: From Dependency to Recovery


ANBL is proud to be the title sponsor of this six-week education program for people who are living with an addiction, unhealthy behaviour, or families affected by addiction. The program provides information and resources to assist people in staying focused on recovery which takes effort and a strong support system. The aim of D2R is to help and encourage participants in a safe and relaxed atmosphere.  

Youth Impact Jeunesse – Drug Intervention Program (DIP)


Since 2016, ANBL has invested 100K in this life saving program that assists young people in coping with addiction issues that have impaired their ability to become connected and contributing members of society.  The program reduces risk factors of substance abuse, conflict with the law, mental health issues, and degrees of homelessness.  In addition, it moves young people towards employment, higher education, better decision-making skills, and stronger relationships in their lives. 

Nature Trust of NB - Passport to Nature


The Nature Trust of New Brunswick has launched the 2nd Annual Passport to Nature initiative, with a digital twist. On July 8, the provincial land trust announced 20 free, family-friendly online events, which include 10 educational webinars and 10 educational videos, to engage with New Brunswickers about the importance of conserving land and wildlife in New Brunswick.

The goal of the Passport to Nature initiative is to encourage the public to discover the beauty and biodiversity New Brunswick nature has to offer on their own terms, from the comfort of their own home.



School is back and so are MADD Canada’s education programs for students! ANBL is proud to sponsor the school presentation programs once again, which provide dynamic, effective education opportunities to help students in grades 4 through 12 understand the importance of sober driving. This year, programs are available in the traditional in-person format, and through new virtual online formats, depending on school preferences and safety protocols.

For more information, please visit:



ANBL hosts six “prompt-at-cash” campaigns in our retail stores each year. On behalf of our generous ANBL customers these campaigns have resulted in over $500K in donations over the past five years.  

Campaigns include: 

  1. Nature Trust of NB
  2. Canadian Mental Health Association of NB
  3. Canadian Cancer Society of NB – Daffodil Pin campaign 
  4. United Ways of NB & Centre Bénévolat de la Péninsule Acadienne
  5. MADD Canada 
  6. Canadian Red Cross (if there is a specific appeal in response to a natural disaster) 

Coin Box Program 


When you visit an ANBL corporate store you will find coin boxes at the end of each aisle. Coin donations support organizations featured through our prompt-at-cash program.  

Quarterly Lottery Program


Are you a registered charity in New Brunswick? If so, ANBL has an opportunity for you. New Brunswick is home to many dedicated community organizations that offer important programs and services. ANBL is happy to support these registered NB charities through the Quarterly Lottery Program. Each quarter, one winner is selected from each of the seven community zones across New Brunswick.

For more information about the Quarterly Lottery Program, click here

Merchandise Requests


If you are not a registered charity but wanting to do good in your community, ANBL can help you too. Tell ANBL about your community event for a chance to receive ANBL merchandise for your silent auction, raffle, or door prize. Simply email kEncEmaildpnnvojuzAbocm/dpn with a short description of the event, including the date, location and the closest ANBL store.  

Please note: Donations are specifically for community fundraising initiatives and not for general celebrations such as Christmas parties or staff appreciation events.  

COVID-19 Community Response


ANBL cares about the communities our customers and team members live in. During the COVID-19 pandemic we recognized the need to help those impacted by domestic and/or intimate partner violence. On behalf of ANBL and our customers, $57,000 was donated to outreach service organizations in New Brunswick between April and July 2020.

View the donations by region here.