Corporate Social Responsibility

ANBL is a motivating partner behind social responsibility programs in New Brunswick. They encourage responsible use of beverage alcohol by initiating a continued conversation around making educated decisions, responsible consumption and hosting, and ending impaired driving.

MODERATION

Know your alcohol limits! When driving any mode of transport, zero is the limit. This includes not only vehicles, but also when going four wheeling or using any motorized bikes. Stay safe!

CELEBRATE SAFE

When socializing, always plan ahead: avoid drinking on an empty stomach (food helps absorb the alcohol), pace yourself (one drink per hour, every other drink non-alcohol), and finally, be ready to say “no thanks …” (I’m driving … I just finished one … I’d like to wait a few minutes).” Whatever the occasion – be prepared.

ANBL SAFE RIDE

Watch for ANBL at select community events throughout New Brunswick. As a proud sponsor at these events, we ensure you can have a great time and get home safely. Whether it be by bus, taxi or shuttle, ANBL is proud to be your designated driver, free of charge! Click here for information on sponsorship opportunities.

IN ANBL STORES

Customer service is a priority at ANBL, and that includes ensuring we only sell to customers who are legally fit to purchase. Customers who appear to be under the age of 30 will be asked for ID. In the past year, ANBL served over eight million customers and over 10% of those customers were asked for ID. Service was refused to over 12,000 customers who did not have ID.

Food & Drink

When enjoying alcohol drinks, enhance the enjoyment and the safety by always mixing food and drink. Pairing your drinks with food not only heightens the flavour profile of both, but it also helps to moderate the alcohol in your system. Or try mocktails, and pair those with food too! Click here for ideas.

HELPFUL RESOURCES

If you or someone you know has been impacted by alcohol use, there are many resources that can help. Please click here for a list of provincial and national organizations that may be able to provide support.